Photo by Andrea Piacquadio:

Most people would agree that from time to time, they need to call up or speak to the support staff of the services they use. Perhaps you internet router is playing up and you need to book a tech support visit, or perhaps you want to ask for an extension on your bill due to financial hardship.

While it’s true support can be a convenient, helpful and useful experience, does anyone actually enjoy making these calls? Perhaps not, but they do fill a necessary purpose. Yet if you can, reducing the time anyone has to spend contacting you for the service or function they require, without losing functionality or a human-led (or human-like) interaction will be a wise investment.

That’s because even your support staff are better off if an issue can be managed without their prolonged input, sparing them time to focus on the measures that really matter. As such, it’s helpful to think about the ways this could apply to your business.

Without further ado, let’s discuss that and more:

Make Account Changes Possible Without Needing A Call

A customer may  just want to switch their direct debit date or update a mobile number and that really shouldn’t need a whole phone conversation or a back-and-forth email chain, so offering a self-service option for those things helps. For starters, it removes the need for people to explain something that could’ve been done with a quick click or form, and they’ll feel way more in control of their account instead of sitting in a queue just to make a basic change that probably took someone two seconds to approve behind the scenes anyway.

Use Tools That Help Before A Call Even Happens

There are some services and provisions happening behind the scenes that customers never really notice but they can still help. For example, understanding how phone lookup APIs work is part of that, because the system can identify where a call is from, what number it’s tied to, and sometimes what kind of user it might be, which means the person answering the phone already has some context and won’t waste time asking for details the caller’s already fed into the system. It might just get them through security quicker if they call from a number tied to an account. That just speeds everything up without anyone having to do extra work.

Keep Confirmation Messages Clear & Friendly

After someone pays a bill, changes a password or logs a request, they usually just want to know that it actually worked and that nothing else needs to be done, and if your system sends out a simple confirmation message that’s easy to understand and shows what’s been done, that removes a huge amount of confusion. A thank you text or email with a summary of what happened on the support call and the changes made can be important,, because otherwise they might call just to double check something’s been processed.

With this advice, you’re sure to make support easier on your customers and staff members.


Discover more from The Cameron Journal

Subscribe to get the latest posts sent to your email.