3 Elements Of A Successful Rebrand

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Rebranding a business isn’t easy. It might seem like it, but a fresh start is almost never simple to arrange. 

We see the same in our personal lives – we might take a morning shower to feel refreshed and begin the day with hygiene as a focus, but that doesn’t mean it happens automatically. We still need to massage the shampoo into our hair, to lather the shaving cream, and dry off with a clean towell. 

In other words, anything you want to renew takes effort, and you have to do it right. Any guy who knows the horror of your only electric buzzer dying midway through the shave understands a job half-done is rarely one to celebrate.

As such, attention to detail is the name of the game when talking about rebranding. That means looking past the obvious requirements like changing the color scheme or updating your social media banners. Let’s explore some of the more understated elements of a good rebrand.

Car Respraying

The cars your business uses are a physical, moving advertisement, and they are always on display. If your rebrand has changed your core color scheme or logo, having the old look still driving around town can be pretty confusing for people. A full car respray or a new, high quality wrap can make sure that every vehicle completely matches your new visual identity from the day the rebrand launches, and you need to make sure anything on the road is prepared in advance.

Full Set Business Cards

It’s pretty common for a business to order a new batch of business cards for all employees with the updated logo and font. The error comes when an entire new set of cards isn’t printed and the old ones are kept around for just in case situations. 

Having old branded cards still mooching around can undo the sense of freshness you’re trying to create, especially if a client meets one person with the new card and another with the old one. Do your best to have a “card recycling scheme” to encourage staff to bring everything in so you can responsibility deal with the unused materials.

Account Portals

When a customer logs into their online portal or account area, the experience should completely back up the new look and feel of the company. It’s often the last place an IT department thinks to update, leaving customers with an out of date interface even if the front end of the website is brand new and shiny. That can feel jarring and messy, which isn’t the feeling you want to give people. Also remember that while you have a newsletter or matched outgoing emails to the new brand, perhaps your “you logged into your account” email isn’t updated. You have to check everything with care..

With this advice, we believe you’ll successfully rebrand your company and make the process fire on all cylinders. After all, you’ve worked hard to define a new direction, so don’t let it slip up at the last moment.