Today’s customers aren’t as susceptible to sales spiel as in years gone by. They are more likely to spend time researching products and services to make an informed purchase. This has led to a rise in informational marketing, which focuses on informing and educating the customer rather than just relying on flowery language and attractive visuals to win them over.
What are some examples of informational marketing? There are quite a few different examples to choose from, but here are 7 of the most popular and effective informational marketing methods.
Explainer videos
Explainer videos are very different to traditional video adverts. Instead of promoting a product or service, they focus purely on explaining how a product or service works. They can also be used to explain industry terms or how a product is made. Such videos can be live action or they can contain animation (useful for visualising complex processes and mechanisms). It’s worth working with a video production company to produce one of these videos. Such videos can be shared on a website, on YouTube or on social media.
Blog posts
While video content is very popular not everyone wants to watch a video. Blog posts can be used to explain concepts via text. They are great for SEO (you can put keywords into them!) and are handy for people who just want to skim information. Some business owners write their own blog posts. However, those who don’t like writing or don’t have the time to keep up a blog may prefer to hire a marketing agency to handle blogging.
FAQs
FAQs (Frequently Asked Questions) can be found on many websites. They are an opportunity to directly answer common questions you get from customers. Such helpful content can convince website visitors that you are a helpful company and lead to more customers. Consider dedicating a page to FAQs.
Infographics
An infographic is a chart or diagram often used to help clearly visualise a process or deliver stats in an exciting way. They are a way of combining text, figures and imagery. You can share infographics on social media or use them on your website. It’s worth hiring a graphic designer to produce a professional infographic for you.
Ebooks
It’s also possible to educate customers by writing an entire book. This is a chance to deep-dive into a subject or present a detailed guide for customers (or even fellow business owners). Ebooks are typically the best option, because they can be any length (no need to write a huge novel!) and are easy to publish. You can advertise your book on your website – this will not only help you to get more readers, but it could win you over more customers by giving the impression that you are a published author and an expert in your field.
Seminars
If you don’t mind public speaking, you could consider hosting a seminar. This could be a chance to educate a group of customers or budding business owners in person. Webinars are also an option that involves using live video instead. Running seminars is great for getting your name out there and building credibility.
Brochures
Before websites, brochures were the main method of providing written information to customers. Although a lot less popular now, brochures are not dead. In fact, because they are less popular, brochures can be a great way to stand out from the crowd. They’re ideal for handing out events. You can also mail them directly to prospective customers. There are printing companies that can help you produce a brochure.
Discover more from The Cameron Journal
Subscribe to get the latest posts sent to your email.
